Recognition of the unique beauty of the River Murray and the impact of an expanding, iconic river based tourism industry, has transformed the Mid Murray region from previous dependence upon the broad based agricultural, horticultural and agricultural manufacturing industries into a place which attracts and supports visitors from across urban and regional Australia and overseas. International visitors are attracted by the relaxing houseboat holiday experiences and the unique luxuries of the many paddle steamers including the Murray Princess or the peace and tranquillity of river shacks and caravan and camping sites.

Mid Murray supports an enviable rural and river based lifestyle. Residents are well supported by health, education and community services for all ages with growing appeal as a “river change” and retirement location. Easy road access to the Rural City of Murray Bridge, Adelaide and the Barossa Valley enable residents to enjoy the river lifestyle whilst having access to every day services and facilities.