Traditionally the Mid Murray economy has encompassed dry land farming, horticulture, and intensive animal production along with agricultural machinery manufacture. More recently manufacturing has expanded to nearby Bowhill while Mannum’s tourist industry has underpinned innovative houseboat construction. Development and expansion of the tourism sector through heritage riverboat towns, houseboats and recreational facilities have introduced a dynamic element into the Mid Murray Council. Strong marketing by enterprising tourism operators has enabled the river boat towns along the River Murray to reach iconic status attracting significant numbers of overseas visitors. New housing options are being explored to cater for residents attracted to the area for the idyllic lifestyle and employment opportunities along the River Murray. The proximity to the eastern seaboard of Australia via major transport road routes makes this region an ideal location for those seeking to conquer export markets or establish markets around Australia.